I remember when I was perpetually in hustle mode, always feeling like I had somewhere to be, I was a rising star at Big 4 Consulting Firm, on planes multiple times of week, corporate apartment in Del Mar, San Diego — all the things. I lived in a suburb of San Francisco, I had great friends – new and old – a growing social life. Yet, I could not find peace — there was a constant worrying in the background. 

It all came to a head when I completed the a project in La Jolla, the one that afforded the lovely corporate apartment, and fell sick. I had been working so hard that my weight was out of control, bloating on fleek — and my anxiety was through the roof. 


At the time I was in my late 20s, with very little responsibility besides my rent and cell phone bill. I wondered how at this point, if work took so much of me, what happened when my life expanded and I had even less to give to work – whether it be because I wanted to give that energy to family, husband, and kids or personal interests. 

I realized two things, I needed to:

1. Find and align with a career that I loved and did not feel so draining
2. Learn how to take better care of myself and make it a habit – because life would only expand

THE SOLUTION

I decided to start a business creating moments and experiences for women to integrate self-care and self-love into their daily habits. That was in 2006 – and here we are 15 years later.
 workshops, online courses, and of course a lil’ swag. 

Naturally, as I have grown over the last 15 years my work has evolved. Over these years I’ve always invested financially and spiritually in becoming the best version of myself. Something in me always had a desire for excellence – I’m sure part of it was to prove myself worthy inside of societal pressure (but that only goes so far), more so because there was a core part of me that just wanted to be me. All of me.

HERE WE ARE

I now define excellence as being all of you, allowing your talent and genius to shine through, living with integrity in honoring and cultivating said talent, and just being an overall good person. 

I often speak of feeling siloed from my management consulting days – like I had to leave part of myself at the door. Back then, I noticed this desire to feel whole and fully integrated but didn’t quite have a solution (or even quite understand the source of the problem).

Now I realize underneath it all was my inner feminine desire to re-emerge, be healed, and fully expressed. The part of me that knows her true worth, where true self-esteem lives and not just other esteem based on societal measures, and the part where my natural instinct to create, love, and enjoy life exists simply as I breathe. 

Going forward my mission is to contribute to re-emergence of the feminine on this planet by supporting women in healing their feminine, reclaiming their inner power, and living a life in alignment with who they truly are – not external expectations.

Thank you for hanging out with me on my corner of the internet. Please reach out if you have any questions, I read all my email personally.

With Love,
Tiffany Crawford